Googan Squad Collaborations

Written By Zack Ruthven

Green and Gold Series Spinning Reels

Green and Gold Series Casting Reels

PROCESS

Below shows an example of my design processes from a sketch to market product.

Research & Benchmarking

Initial Sketch Phase

Component Ideation

Body Form Ideation

COLORWAYS

Over 80 variations of series colorways created for review

Internal Engineering Hurdles

Final Palm Side Plate Iterations

Zack Ruthven
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